WHAT DO WE OFFER?
We do market research in North America for your products or services
We jointly determine the correct strategy depending on the market research, your company infrastructure and abilities
We prepare the road map together for optimizing your product and specifications suitable for USA market
Understand consumers' needs and preferences
Market research is the analytical effort to gather information about your target markets or customers. It is a very important component of business strategy.
Market research is one of the key factors to be an active competitor in the market. This provides important information to identify and analyze the market needs, market size and competition. This called “how you listen to your patient” in most marketing research lectures.
When working on new products or services, marketing research can draw you a business picture of what kinds of new products and services may bring you more profit or added value. For products and services which are already available, marketing research can tell companies if they are meeting their customers’ needs and expectations. By researching the answers to specific questions, business owners can learn whether they need to change their packing design or switch their delivery methods and even whether they should consider offering additional services or bundles.
If you do not start a market research before you begin a business venture, it may end up as an adventure. It is like driving a car from Los Angeles to Denver without a map or street signs. You need to know which direction to travel, where to slow down and how fast to go. A good plan after a market research indicates where and who your customers are. It will also tell you when they are most likely and willing to purchase your goods and how much would they pay.
Analysis report
Common marketing mistakes done
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- Using only secondary research.
Depending on the published work of other companies or institutions doesn’t give you the complete picture. It can be a great place to start, for sure, but the information you get from secondary research can be outdated. You can miss out on other factors relevant to your business.
- Using only secondary research.
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- Using only web resources.
When you use common search engines to gather information, you get only data that are available to everyone and it may not be fully accurate. To perform deeper searches while staying within your budget, use the resources at your local database, official statistics or small-business center.
- Using only web resources.
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- Surveying only the people you know.
Small-business owners sometimes interview only family members and close colleagues when conducting research, but friends and family are often not the best survey subjects. To get the most useful and accurate information, you need to talk to real customers about their needs, wants and expectations.
- Surveying only the people you know.
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AmeriLink encouraged us to enter USA market without hesitation. They found out all black holes on first hand and we proceeded safely.
Eddy L.AML Food Service Co. -
The best on the net! We've collaborated with AmeriLink for the year. I would also like to say thank you to all your staff.
Aaron JossFounder, Meshar Solutions -
I couldn't have asked for more than this. I strongly recommend AmeriLink to everyone interested in running a successful operation in USA! Thank you for making it painless, pleasant and most of all hassle free!
Rıza HendekCEO YUFA JEWELRY
Types of Market Research
During primary research, we gather data from analyzing current sales in the market and test how effective are current practices. Understanding competition in the target market is a key to start your marketing plans. We take competitors’ plans into account and help you understand the market environment.
Collecting primary research can include interviews, questionnaires, direct feed back of focus groups sampling of potential clients.
Some important questions may include:
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- What factors shape your decision of purchasing this product or service?
- What do you like about products you reach on the market?
- What are your dislikes about current products on the market?
- What areas would you suggest for improvement?
- What is the appropriate price for a product or service?
- In what quantities do you purchase per lot?
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With secondary data, you can identify competitors, establish benchmarks and identify target segments. The goal of secondary research is to analyze data that has already been published. Your segments are the distributing companies who fall into your targeted market, point of sales for related products and people who buy and use these products.
Unless understanding its customers, products and market, no any business can succeed. Competition is usually hard, and starting without a research may serve your competitors as an advantage over you.
There are two categories of data collection; quantitative and qualitative. Quantitative methods are of mathematical analysis and a large data is necessary. The analize of market data attracts your attention to statistically significant differences.
On qualitative research, the sample size is usually small. Qualitative methods help you determine and clarify your quantitative research methods. They can help business owners define problems and often use interview methods to learn about customers’ opinions, values and beliefs. Without a qualitative research, you cannot reach a quantitative research.
- Primary Research
- Secondary Data
- Collecting Data
There are two categories of data collection; quantitative and qualitative. Quantitative methods are mathematical and fed by the qualitative research.
Qualitative research examines and evaluates the customer experience by segmentation.
