WHAT DO WE OFFER?
Your pathway to your aimed market share is jointly determined
We evaluate the competition, market situation and economic environment for your company depending on your targets and market research done
Your long term marketing strategy
Without having the correct data of the market, its dynamics, competitor behaviors, end user expectations, and economic environment, we cannot talk about a correct marketing strategy.
We offer this knowledge, depending on our experienced professionals, business partners and deep analyzing tools we have.
We help you on:
- Building your customer base
- Segmentation of clients
- Creating the marketing language
- Correct and matching pricing strategy
- To the point logistics structure
- Setting up marketing environment
- Cost effective marketing activities
Analysis report
Common marketing mistakes done
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- Using only secondary research.
Depending on the published work of other companies or institutions doesn’t give you the complete picture. It can be a great place to start, for sure, but the information you get from secondary research can be outdated. You can miss out on other factors relevant to your business.
- Using only secondary research.
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- Using only web resources.
When you use common search engines to gather information, you get only data that are available to everyone and it may not be fully accurate. To perform deeper searches while staying within your budget, use the resources at your local database, official statistics or small-business center.
- Using only web resources.
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- Surveying only the people you know.
Small-business owners sometimes interview only family members and close colleagues when conducting research, but friends and family are often not the best survey subjects. To get the most useful and accurate information, you need to talk to real customers about their needs, wants and expectations.
- Surveying only the people you know.
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AmeriLink encouraged us to enter USA market without hesitation. They found out all black holes on first hand and we proceeded safely.
Eddy L.AML Food Service Co. -
The best on the net! We've collaborated with AmeriLink for the year. I would also like to say thank you to all your staff.
Aaron JossFounder, Meshar Solutions -
I couldn't have asked for more than this. I strongly recommend AmeriLink to everyone interested in running a successful operation in USA! Thank you for making it painless, pleasant and most of all hassle free!
Rıza HendekCEO YUFA JEWELRY
Types of Market Research
During primary research, we gather data from analyzing current sales in the market and test how effective are current practices. Understanding competition in the target market is a key to start your marketing plans. We take competitors’ plans into account and help you understand the market environment.
Collecting primary research can include interviews, questionnaires, direct feed back of focus groups sampling of potential clients.
Some important questions may include:
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- What factors shape your decision of purchasing this product or service?
- What do you like about products you reach on the market?
- What are your dislikes about current products on the market?
- What areas would you suggest for improvement?
- What is the appropriate price for a product or service?
- In what quantities do you purchase per lot?
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With secondary data, you can identify competitors, establish benchmarks and identify target segments. The goal of secondary research is to analyze data that has already been published. Your segments are the distributing companies who fall into your targeted market, point of sales for related products and people who buy and use these products.
Unless understanding its customers, products and market, no any business can succeed. Competition is usually hard, and starting without a research may serve your competitors as an advantage over you.
There are two categories of data collection; quantitative and qualitative. Quantitative methods are of mathematical analysis and a large data is necessary. The analize of market data attracts your attention to statistically significant differences.
On qualitative research, the sample size is usually small. Qualitative methods help you determine and clarify your quantitative research methods. They can help business owners define problems and often use interview methods to learn about customers’ opinions, values and beliefs. Without a qualitative research, you cannot reach a quantitative research.
- Primary Research
- Secondary Data
- Collecting Data
There are two categories of data collection; quantitative and qualitative. Quantitative methods are mathematical and fed by the qualitative research.
Qualitative research examines and evaluates the customer experience by segmentation.
